A few weekends ago I was enjoying a hearty breakfast at a local establishment and across the way was a table full of late twenties to mid thirties all dressed in Patagonia and various other popular brightly colored outdoor vests and shells. I was wondering if any of those folks had actually done any kind of outdoor sports in their lives.

I live In a county in Kansas that is the richest in the state and at one time it was close to the top 5 richest in the nation. This mostly has to do with the fact that there is a huge amount of IT, marketing, and ad agency executives. There is also a large number of professional sports players and lots of large business owners from the area that seem to be concentrated here.

We see lots of jacked up pickup tucks and SUVs that look like they are ready to head out on some kind of around the world adventure that will never see dirt the entire time the owner owns it.

So the question is where do these personas come from? The city folk who think they are country, the folks who think they are from a different cultural background thank their skin color actually shows. I am not saying its a bad thing it’s just something I have wondered about.

So with the yuppies wearing the outdoor apparel what makes them decide to go out and buy that gear and wear it around town. Sure it’s all comfortable but why those brands. I am seeing more and more of it around town. I am not sure if it’s the fact that I am noticing it more or there are more people buying it and wearing it.

Are The outdoor gear trailers and manufactures seeing a huge spike in sales over the past few years?

Just a few things that I ponder!

Happy trails

Adam

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